Marketing automation is seeing widespread adoption, and the number of skeptics is declining. If, however, you or your company is still in need of convincing, Salesforce.com company Pardot has an infographic to help shed some light on the return on investment (ROI) of marketing automation, not to mention a simple calculator to help illustrate the potential benefits.
According to Pardot, marketing automation adoption is set to increase by 50 percent by 2015. Today, 84 percent of top-performing companies use or plan to use automation, and the most compelling reasons for implementing automation are increasing revenue (77 percent), gaining more insight (65 percent) and measuring performance (58 percent).
Here are some other interesting tidbits from the infographic:
–
Network
