What Marketers Need to Know About Mobile in 2013: Apps and Location-Based Targeting
Refusing to address the emergence of mobile as a major factor in marketing campaigns is akin to denying that the year 2013 is upon us.
Marketers who still have their heads in the sand should take the end of 2012 and the beginning of 2013 as an opportunity to get their hands dirty and learn how to take advantage of mobile as an effective marketing tool. To help this cause, we’re starting a series of posts about what marketers should know about mobile in 2013. Today we’ll look at what marketers should be aware of when it comes to mobile apps and how to target mobile users based on their location.
Background
In case you need a reminder of just how significant the mobile movement is:
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