Hitting the send button to deploy an email to millions of inboxes can be a scary thing. Beyond the worries about typos and grammar, marketers should be mindful of whether or not they’re following a clear process to ensure the message being sent reflects well on their organization. Here’s a five-step checklist to help: 1) establish a service-level agreement (SLA), which sets deadlines throughout the process; 2) create a direction document, which identifies each component of the email and starts your quality-assurance checklist; 3) use the appropriate coding, and consider using a template; 4) test and retest; 5) deploy, after having a second set of eyes help you. (Marketing Land)
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