What Comes Between Me and My Calvins? Data Security!

Posted on by Chief Marketer Staff

DURING THE PAST TWO years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98 million private records, according to the Privacy Rights Clearinghouse.

Direct marketers, the means to data security are in your sales files. I propose a new system that will bring direct response marketing front and center in the national information security discourse

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