Looking for work? Go into database marketing.
That’s just one of the many gleanings to be found in Direct’s 2005 database survey.
More than a fourth of all respondents have added personnel to their database and relationship departments, up from one in five last year. And far fewer firms have reduced their staffs.
Leading the pack in hiring were B-to-B companies and small businesses. The latter includes some start-ups.
But hiring doesn’t necessarily mean greater database investment. Just over 33% plan to allocate more dollars to developing or maintaining their databases, down from 50% in 2004.
What do those firms intend to buy? The top item was expanded data mining capabilities. Others were likely to invest in outsourcing their databases, or bringing them in house.
The best news in Direct’s 2005 database marketing survey is in the employment numbers: More than a fourth of all respondents have added personnel to their database and relationship management departments, up from one in five last year.
And far fewer firms have reduced their staffs. Most were either holding steady or adding workers.
Leading the pack on hiring were B-to-B companies and small businesses. Companies with less than $10 million in annual revenue were the second most likely to have staffed up, trailing only firms grossing more than $100 million a year.
Why are the small businesses hiring? In some cases, because they are start-ups.
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