The National Geographic Society’s October membership mailing was timely, to say the least. It offered new members a free map of Afghanistan, which the editors had created after Sept. 11.
But the timing may have been a little too good. The pieces started going in the mail Oct. 18, just as the anthrax scare was getting started.
And at least 100 people were alarmed enough by the Washington return address to call or e-mail.
This prompted the society to issue a statement assuring consumers that none of the pieces ever passed through the contaminated DC postal facility.
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