Welch’s Foods has hired popular talk show host Regis Philbin as its new spokesperson for Welch’s 100% Grape Juice.
He will be featured in a series of 30-second radio spots that talk up the health benefits of the juice. The ads began airing last week and will continue into next year.
The company said that Philbin drinks a glass of the juice each day along with a “vigorous” workout.
The deal with Philbin follows a partnership with CNN’s Larry King.
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