Weekly Recap: Lead Gen With Facebook, Online Offers and Scaring off Prospects

In case you missed some of our coverage of all things lead generation and local commerce, here’s a handy roundup of all our content from this past week.

Exclusive:

• The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit: Marketers should get themselves familiar with the laws and lines of engagement regarding robocalls. The FTC’s robocall summit earlier this month included many interesting presentation slides, 12 of which are included in this post.
• Five Things Marketers Should Do to Generate Leads With Facebook: Facebook boasts more than 1 billion monthly active users. We talked with some experts on how marketers can use the giant social network to effectively generate leads.
• Daily-Deals Profile: Q&A With CoupFlip: This week we profiled CoupFlip, an online marketplace where people can buy and resell deals purchased from daily-deals sites. Phil McDonnell, one of the company’s founders, talks about how the company got its start, the outlook for the industry and the underexploited areas of the space, among other topics.
• How to Improve the Value and Performance of Online Offers: We spoke with some pros about how businesses and marketers can ensure better results when they run online offers and promotions. The advice runs the gamut, from the quality of offers, to how to foster loyalty, to pacing and beyond.
• The Top Three Ways Marketers Scare off Prospects: Halloween is almost here, but marketers don’t wait for Oct. 31 to scare off prospects. We got some experts to point out three ways marketers repel prospects and how they can change their ways.

Infographics:

• Infographic: ‘How Does a Robocall Work?’
• Infographic: ‘Social Commerce: A Look at the Numbers’
• Infographic: ‘A History of Social Media’
• Animated Infographic: ‘Click Here: The State of Online Advertising’
• Infographic: ‘The B2B Lead Generation Manifesto’

Research summaries:

• Facebook Engagement: Up 896% in Q3 2012, With 24% From Mobile Users
• CTR for Facebook Ads in the U.S. Doubled in Q3 2012

And don’t forget our Around the Web section, which spotlights key news stories marketers should know about each day. This week included news about Facebook’s “Suggested Posts” feature, gender targeting on Twitter, Yahoo’s acquisition of Stamped, Yelp’s purchase of Qype, LivingSocial’s $4.5 million settlement and why mobile payments haven’t replaced credit cards just yet, among other stories.

By Jason Hahn