Webstakes.com, an Internet recreation site, has moved management of its 1.4 million e-mail name file from in-house operations to Worldata, Boca Raton, FL. The list, which is entirely permission-based opt-in, also has postal addresses attached to every name. The postal addresses have not been available before. The list is available at $300 per thousand addresses, with a 5,000-name minimum.
The file is selectable by self-reported consumer demographic selects, such as adult age ranges, household income, presence and number of children, home ownership status and educational level. Renters can also choose from lifestyle selects that include hobbies and interests, as well as business selects such as job status, occupation, home-based business, and small office/home office selects.
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