Three Ways to Tackle Customer Data Hygiene to Boost ROI
While marketers are often inundated with data to fuel their marketing activities and programs, it’s the quality and accuracy of the data that can make or break a campaign’s performance. According to an article in Multichannel Merchant, even for marketers strapped for resources, a solid customer data hygiene strategy can yield higher ROI through data governance, establishing quality baselines, developing a process for improvement, and more.
