Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to test, refine and optimize marketing efforts before a full-scale launch. In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make informed decisions, enhance targeting accuracy and ultimately increase the effectiveness and efficiency of their marketing initiatives.
Network
