Viator Uses SEO and Affiliates to Sell Travel

The company was founded in 1995 by Rod Cuthbert, an Australian IT professional with a passion for travel. After corporate gigs with companies like NCR and digital equipment, he decided to try the then-new world of Internet marketing.

The company, whose name means traveler in Latin, started building relationships with tour operators around the world. This helped the firm create a portfolio of sightseeing tours and trip activities, both through its own Web site and through a global network of affiliates.

Viator