Valpak Promotes “Ellen” Birthday Sweeps on 44 Million Mailers
Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes.
Valpak is branding more than 44 million of its envelopes with a picture of DeGeneres promoting the birthday sweepstakes. The seven-week promotion is driving tune-in to the “The Ellen DeGeneres” show. People watch for the celebrity of the day and enter it on http://www.ellentv.com or http://www.valpak.com, or in their mailer.
DeGeneres, who turns 50 in January, will also promote the campaign telling viewers to look out for the Valpak mailer and enter to win. The mailer drives tune-in to the Nov. 28 show when DeGeneres will announce the winner.
One grand-prize winner gets a VIP trip to Los Angeles to join DeGeneres for her birthday
celebration and other prizes. Secondary prizes will be also awarded as part of the sweepstakes, which runs through Dec. 14.
“Valpak and Ellen both have something in common—we’re celebrating milestone birthdays,” said Melissa Fisher, senior vice president of marketing and communications for Valpak, in a statement. “We couldn’t think of a better celebrity to have on the envelope as Valpak prepares to mark its 40th birthday.
Online banners support the promotion.
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