Valassis has decided not to sell NCH Marketing Services, Inc. (NCH). Valassis had previously announced it was evaluating the potential sale of NCH, a Valassis subsidiary that provides coupon settlement and analytical services to manufacturers and retailers.
“Due to the positive trends in NCH’s domestic business and its year-to-date performance, we do not believe selling this subsidiary would be in the best interest of our shareholders at this time,” said Alan F. Schultz, Valassis Chairman, President and CEO in a statement.
Schultz continued, “As we anticipate that value-seeking consumer behavior will become a mainstay, we expect further strengthening of NCH’s settlement and analytical services business. NCH employees have done a great job this year and I look forward to their continued contributions.”
Valassis noted that a desire for savings and value by consumers added value to NCH
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