Cooperative mail company Val-Pak, Largo, FL, has formed alliances with SuperMarkets Online Inc., News America Marketing and planet U.
The SuperMarkets Online ValuPage agreement enables both companies to feature co-branded Web pages on their respective sites. Beginning yesterday, consumers could log on to either company’s site to receive national offers from ValuPage (www.valupage.com) and local offers from ValPak Coupons Online (www.valpak.com).
The News America Marketing pact will add Val-Pak’s local discount offers to national coupon offers carried on News America’s SmartSource.com and the planet U network. Similarly, visitors to the valpak.com site have access to national SmartSource Internet coupons.
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