UtopiAd Pens Pacts With Donnelley and e-Target

Online advertising and direct marketing solutions firm, UtopiAdhs formed partnerships with e-Target and Donnelley Marketing, an infoUSA company.

The agreements with the Reston, VA-based UtipiAd will allow e-Target and Donnelley Marketing to provide their clients with the opportunity to identify their most valuable potential customers and increase their response rates. UtopiAd’s members have requested personalized e-mail offers in various interest categories and will benefit from the deal by receiving individually targeted e-mails from e-Target, and Donnelley.