The U.S. Postal Service has established a Small Business Marketing Council that includes members from nine different entrepreneurial groups, along with the Direct Marketing Association and the Association for Postal Commerce.
Its mission is to publicize USPS services aimed at small businesses’ mailing needs offer seminars, workshops, trade show exhibits, publications and electronic media sponsored by its constituent members, and to conduct research into the U.S. small business market.
“The Small Business Marketing Council is an opportunity for the Postal Service to expand its outreach to the small business community,” said Anita Bizzotto, USPS executive vice president and chief marketing officer, in a prepared statement. “It provides a forum where we can build a better understanding of the needs and challenges faced by the small business across the country.”
Founding members of the Small Business Marketing Council include the National Small Business Foundation, Association of American Chamber of Commerce Executives, National Black Chamber of Commerce, U.S. Hispanic Chamber of Commerce, U.S. Pan Asian American Chamber of Commerce, National Association of Women Business Owners, National Restaurant Association, Association of Small Business Development Centers and the American Society of Association Executives.
Bizzotto will co-chair the council with Gene Del Polito, president of the Association for Postal Commerce mailing industry group.
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