Keen marketers should already be thinking about how Twitter’s intriguing IPO will affect their efforts on that channel. It’s probable that the company will be pushed by stockholders to generate more revenue and, consequently, more products to help marketers. While much is still unknown, there are ways marketers can position themselves to succeed.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.