Twitter Raises the Price of Promoted Trends to $200,000 per Day
In what could be a positive sign for the company, Twitter has raised the price of Promoted Trends to $200,000 per day. This reflects a 33 percent increase from last year’s rate of $150,000 a day, and a 150 percent increase from the $80,000-a-day rate back when Promoted Trends were introduced in 2010.
“With Promoted Trends, users see time-, context-, and event-sensitive trends promoted by our advertising partners,” according to Twitter’s support page explaining Promoted Trends. “These paid Promoted Trends appear at the top of the Trending Topics list on Twitter and are clearly marked as ‘Promoted.'”
When Twitter decides to display Promoted Trends, they show one per day, per territory. If the social network sold one Promoted Trend every day, the slot (which is its closest product to display ads) would make $73 million in annual revenue.
This move comes as Twitter readies itself for an IPO as early as next year. Greencast Capital expects Twitter’s valuation to be between $10.5 billion and $11 billion by late 2013 or early 2014.
