Tupperware Corp., purveyor of plastic storage products, sold by way of Tupperware parties in neighbors’ living rooms, is planning on expanding its direct selling techniques, according Reuters.
The company is considering using infomercials, kiosks in shopping malls and the Internet to attract busy, time-strapped consumers’ attention. Products are not currently offered for sale on Tupperware’s Web site.
Tupperware sales, which have fallen dramatically over the last 15 years, have dipped as a result of more women entering the workforce and being unavailable to attend the Tupperware parties made popular in the 1950s.
For the year ended Dec. 26, Tupperware reported a 33.8% decline in net income from the previous year. Sales for the year decreased 11.9%.
“We know that there are people who would love to buy our products but don’t know how to find us,” Christine Hanneman, spokesperson for the Orlando, FL-based company, told Reuters.
Investors welcomed Tupperware’s new strategy announced last Wednesday, which pushed the company’s stock price higher three days in a row.
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