Transcontinental, Seven Squared, Form Joint Venture

Transcontinental Media has teamed up with U.K.-based agency Seven Squared to launch of Transcontinental Custom Communications, a company that will furnish custom publishing services to clients in Canada and the U.S.

In addition, the company will offer relationship marketing services that include database marketing, research, variable printing, photo studio and premedia tools.

Nino Di Cara from Seven Squared’s operation in London will manage the Toronto-based operation as director, custom publishing.