Announced at the Search Marketing Expo today, seasoned online marketing professional and MBA in Marketing, Diana Lee will join Traffic Engine as Executive Vice President. In her new position at Traffic Engine, Diana will focus on enhancing the company’s core business structure and further developing marketing and advertising strategies. She will also oversee business development partnerships, client services, innovations for their SMarT Technology Platform and a complex portfolio of Traffic Engine’s existing clients.
“I’m honored to take on this role with Traffic Engine,” said Diana Lee. “I will be working closely with the team to lay the groundwork for Traffic Engine’s first International office, as well as support the continued growth of the company as a whole. It’s exciting to be part of a company where I can apply my expertise and knowledge to help take Traffic Engine to the next level and escalate its success.”
Diana comes from over 10 years experience in online advertising, client services, market research, sales/media buying, event planning, PR and account management. She has industry-wide expertise in display, search, co-reg, lead generation, video campaigns and affiliate marketing.
Prior to joining Traffic Engine, Diana was VP of Marketing for ICMediaDirect.com, a full service online marketing and advertising agency. While at ICMediaDirect, she notably launched numerous successful and high-impact marketing campaigns that exceeded the set ROI goals, generated revenue and obtained a larger market share for the company.
Traffic Engine CEO Kevin Kaufman noted that they are “thrilled to have Diana Lee onboard. With her solid online advertising and marketing experience, Diana will be a real asset to develop new opportunities for Traffic Engine.”
About Traffic Engine
Traffic Engine (www.trafficengine.net) is the leading search and monetization solution provider offering the best breed of services to their clients. Traffic Engine’s Search Marketing Technology (SMarT) connects the right people with the right ads, delivering industry-leading exposure and click conversion by utilizing a targeted customer base and more than five years of online ad placement experience to help publishers realize their full revenue potential. The new Ad Platform can be linked into the SMarT system or run as a stand-alone product which allows for advertisers to have direct control over their own ad placements.
To create a business alliance with Traffic Engine or for more information on how Traffic Engine can help you increase your bottom line, contact EVP Diana Lee’s email: dlee(at)trafficengine.net
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