TracyLocke has been named advertising and media agency of record for PureVia, the all-natural, zero-calorie sweetener.
The work includes TV spots, print ads, media strategy and buying, digital and Web development and shopper marketing.
New TV spots break this fall. Prior to this new assignment, TracyLocke had developed national TV spots for PureVia, which began airing Oct. 28.
The work is being handled by the Wilton, CT, office.
WholeEarth Sweetener Co, a subsidiary of Merisant Co., which manufacturers Equal and Canderel, and PepsiCo jointly own and market PureVia.
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