Multicultural marketing agency Marketvision has expanded its expertise to include the African American consumer market. The agency has assigned a dedicated account team to focus on that demographic, one of the firm’s rapidly growing practice areas.
The agency, which has largely focused on the Hispanic market, has hired Chereese Griffin to lead the African-American marketing efforts. She is senior account director supporting projects for The Coca-Cola Co. and Kraft-Nabisco. She has more than 18 years of brand management and packaged goods experience with both corporations and agencies. She is based in the Chicago office.
In addition, Asha Parker, based in Atlanta, has been named to lead in-market execution efforts. Charles Davis, an art director based in San Antonio, will focus on creative.
Prior to joining marketvision, Griffin was account director at a Chicago-based African American advertising agency, where she crafted strategy and led creative development of a Coca-Cola Teen initiative tying the consumer to the Hip-Hop lifestyle. She has also worked in marketing positions for Soft Sheen-Carson, a L’Oreal company, Blistex, Inc. and Revlon.
Parker, most recently, was a Marketing Project Manager with West End Medical Centers, a seven-site medical system and affiliate of Tenet Corporation with locations throughout metropolitan Atlanta. She developed and executed programs and events that targeted African Americans, Hispanics and Sub-Saharan Africans.
Art director Charles Davis brings five years’ experience from several San Antonio ad agencies. Most recently, as art director at The Atkins Group, he created brand messaging for national, regional and local clients in a variety of industries including healthcare, telecommunications, sports and entertainment, banking, public utility, newspaper, and business-to-business.
For the last three years, Marketvision has been creating and executing African-American marketing projects, utilizing the expertise of existing staff and the agency’s “multicultural collaborative” team—a consortium of African-American-owned firms.
“In the years since I founded the agency in 1998, Marketvision has become well-known for its promotions targeting Hispanic consumers, but my plan always has been to provide a multicultural point of view for everything we do,” said agency founder and CEO Yvonne García, in a release.
Network
