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North Kingston, RI-based AcquireB2B Inc. prides itself on helping clients get a better view of how their customers really perceive them, and the role each buyer plays in the purchase cycle. Doctors such as orthopedists and patients with knee pain were the target of a recent initiative for Histogenics, which wanted to get the word out about options for knee cartilage repair. A new website helped share the word about clinical trials.