Life in Mobile – With a focus on the human behind the device, this shop added Heineken USA as AOR to help strategize its mobile engagements. For its client Tecate, Life in Mobile created a boxing program—Tecate sponsors many of the biggest fights in the sport—using instant-win and sweepstakes for chances to attend a major boxing match and Tecate-branded items. It resulted in 13,000+ unique users and 188,500 sweeps entries.
Chief Marketer 200
Alcone Marketing Group Havas Street AWESTRUCK Marketing Group Allied Integrated Marketing Engine Shop rEvolution CAA Experiential (formerly PGW Experience) Pierce Refuel Agency The A Team, LLC