- Core 1: Event & Experiential Marketing
- Core 2: Partnership & Entertainment Tie-Ins
- Core 3: Games, Sweepstakes & Contests
Clients Include: Scripps Network Interactive, iHeart Media, AMC Networks, Time Inc., Viacom
- Website: http://pop2life.com
Pop2Life – This agile agency says it is “ready for anything” and can pop-up anywhere. It added two departments—marketing and strategy—and two clients, the NFL and Sports Illustrated. Senior staff joined in marketing, music, projects and creative strategy. It staged an impressive seven activations at Comic-Con including superhero virtual-reality experiences, a Conan Bingo experience, people’s heads placed in tattooed bodies for NBC’s “Blindspot” and an interactive replica of a church for “Fear the Walking Dead.” Need we say more?