Pop2Life – This agile agency says it is “ready for anything” and can pop-up anywhere. It added two departments—marketing and strategy—and two clients, the NFL and Sports Illustrated. Senior staff joined in marketing, music, projects and creative strategy. It staged an impressive seven activations at Comic-Con including superhero virtual-reality experiences, a Conan Bingo experience, people’s heads placed in tattooed bodies for NBC’s “Blindspot” and an interactive replica of a church for “Fear the Walking Dead.” Need we say more?
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