Topic | social media

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.

Here are the three social media platforms you should focus on to improve B2B lead generation.

Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.

"Arrow" star Stephen Amell is one example of a celebrity to leverage social media to connect with fans and market his personal brand.

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.