Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.
Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
Strategies for a robust omnichannel retail marketing strategy.
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.
Takeaways from a talk with Walmart CMO William White at MMA Global's POSSIBLE conference in April.
How ChatGPT is being applied to product marketing and ecommerce.
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company's first retail innovation incubator.
How brands can market on Amazon during the beginning, middle and developed business stages.
Click here to view the 2023 winners!
