Topic | marketing to women

Seven unique scenarios experienced by moms today that can inform brands' marketing strategies

Despite all the conversations, insights and education around marketing to women, some brands still don't get it.

Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign in market under a creative platform that inspires women to own or reject negative labels.

The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.

Join Bruce Henderson June 19th in NYC at "Marketing to Women in the #MeToo Era" to share ideas and actionable steps you can take right to transform best intentions into meaningful change.

More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.

Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today.

As this article from the Chicago Tribune points out, the “ 'for her' marketing approach seems to have lost its appeal.” Here's what you need to know.

Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.