Topic | Experiential

Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event.

Sunny Delight beverages will enter the bottled water business by purchasing Fruit20 Water from Kraft Foods Inc., the companies said.

CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000.

The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.

The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.

Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.

TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads.

Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.

Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.

Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song.