Topic | Experiential

Goes Best With

|  by Chief Marketer Staff

Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local

Fashionable Fixtures

|  by Chief Marketer Staff

It's no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.

Trade Off

|  by Chief Marketer Staff

What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy

Forever Finicky

|  by Chief Marketer Staff

9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the

Say Cheese

|  by Chief Marketer Staff

You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through

Jump!

Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from

Resuscitating Morris

It's a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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