Topic | Experiential

Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys "R" Us gifts cards, DVD players and Hot Wheels bicycles.

Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.

Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky.

Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau's Spring Break 2007 initiatives.

JUPITERRESEARCH: has launched a new research service to

Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new car.

Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil.

Coca-Cola's new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.

Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives.

Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever.