A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.
First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.
It's uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.
Dunkin' Donuts has apologized for the "insensitivity" of an advertising campaign in Thailand featuring a woman in blackface makeup.
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here's how you can woo them.
Event Marketer's latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by…
Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.
