Topic | Experiential

When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.

Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.

Learn more about 2013 PRO Award winning brand Jockey's ride from socks for lumberjacks to underwear for everyone.

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award…

This month on the Big Fat Marketing Blog, we're highlighting some of our 2013 PRO Award Gold winning brands.

The Marketing Arm won three gold PRO Awards this year for its “Lay’s Do Us a Flavor” campaign for Lay’s Potato Chips/Frito Lay—Best Idea or Concept, Best Multidiscipline Promotion and Bet Promotion Generating Brand Awareness.

Learn more about the Chicago Shakespeare Theater and their 2013 PRO Award winning campaign, "Will and George Come to Life."

Green Giant, General Mills' frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called "Raise a Giant." It features an animated commercial featuring a child narrator.

Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.