Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign
Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.
Topic | Event Sponsorships
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
Social Media Marketing: Ways Brands Can Improve Reporting
Five Ways Brands Can Make Use of Google’s Cookie Deprecation Delay
On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max
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