Topic | Event Sponsorships

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

November 27, 2019 | by Evan Vladem

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships

June 27, 2019 | by Patty Odell

The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.

Chief Marketer Videos

November 1, 2023 by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

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Topic | Event Sponsorships

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships

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