Topic | Event Sponsorships

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

November 27, 2019 | by Evan Vladem

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships

June 27, 2019 | by Patty Odell

The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.

Chief Marketer Videos

September 21, 2021 by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

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Topic | Event Sponsorships

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships

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