Topic | Event Marketing

How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.

The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.

A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.

How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.

Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash."

A photo tour of some of the brand activations at Cannes Lions this year.

Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.

How five brands stimulated attendees’ senses to create more compelling and memorable experiences.