Doctor Who, #MeToo and Changing Times
In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.
In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.
Shark Week kicked off yesterday, and brands like Southwest, Century 21 and LandShark Lager are riding on the fins of the annual event.
Step inside some of the best activations from this year's Comic-Con International, including Shazam!, Pennyworth and Amazon's Carnival Row.
Avengers: Endgame is almost here, and McDonald's, Hertz and Geico are just a few of the brands leaping in the marketing fray.
It's the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O'Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
Hyundai is hoping for a heroic lift from "Ant-Man and the Wasp" with product placement to promote the 2019 Veloster hatchback.
Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”
The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds.
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
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