Topic | Email Marketing

The main job of your website isn’t content delivery—it’s email list building.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.

A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.

Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

How painless—or painful—is your company's email unsubscribe process for consumers?