Topic | Direct Mail

(Multichannel Merchant) After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title.

Hello Direct

The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need

Victoria magazine, the women's shelter book that's being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was

An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold.

This winter, Earth Class Mail will be the subject of a new documentary TV series called

New research is helping Ogden Publications Inc. better target “green” consumers.

In direct marketing, an offer is an incentive that motivates consumers to do something they hadn't planned on before they viewed our television spots, visited our Web site, read our print ads, got our electronic or postal mail or heard our radio commercials. Naturally, we want it to be an incentive that can't be refused.

Going overseas and don't want to burden your neighbors to bring in the post — or miss any important mail? Earth Class Mail may be the solution.

Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that's designed to build customer loyalty.