Topic | Direct Mail

Fringe Benefit Group, an insurance company that covers less-than-full-time employees, is sending agents and brokers a branding/lead-generation mailing

Richard Viguerie became the father of political direct marketing because he hated asking people for money. In 1961 the then green Texan, as he describes

When a channel that provides 20% of an industry's buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what

Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage

Financial services firms sent out 4.19 billion pieces of mail during first-quarter 2008, a healthy drop from the 4.79 billion pieces mailed in first-quarter 2007, according to industrial research firm Mintel Comperemedia.

A mailing from nonprofit organization AdoptaPlatoon features a four-page cover letter, an interactive device, and an ask ladder that specifically notes the number of care packages soldiers will receive as a result of each donation letter. Design Within Reach

E-mail has become the top medium for direct marketers, judging by Direct

This week we meet Andrea Timmerman, who oversees catalog brokerage accounts for ParadyszMatera in Minneapolis

Fair trade clothing marketer Fair Indigo is taking an agnostic approach to multichannel marketing. In a keynote address at ACCM on Tuesday, Bill Bass, CEO, noted that when the company launched in fall 2006 he considered it crucial to debut the catalog, Web site and a retail store at the same time, to avoid one…

The U.S. Postal Service has named Sam Pulcrano, a 33-year agency veteran, as its first vice president of sustainability.