Marrying Direct Mail and Digital: Special Report
Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, a strategy gaining momentum with direct mailers.
Topic | Direct Mail
Chief Marketer Listline Jan. 9
Lists featured this week include American Association of University Women Donors and Stirista.
Chief Marketer Listline Jan. 5
Lists featured this week include In These Times and QCI Direct.
Top 5 Best Practices for Insert Media Creative
When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.
Holiday Catalog Watch Week 5: That’s All Folks
Our catalog countdown concludes with Wolferman's, J. Jill and more—which books influenced your holiday shopping in 2014?
Top 5 Tips: Direct Mail Checklist for 2015
Here's five ways direct mail can be an effective part of your multichannel strategy in 2015.
Chief Marketer Listline Dec. 15
Lists featured this week include Talbots and Make-a-Wish.
Holiday Catalog Watch Week 4: Reruns and Retailers
Retailers like Victoria's Secret, Popcorn Factory and Journey are the highlights of this week's mail.
Chief Marketer Listline Dec. 8
Lists featured this week include Wakeboarding and JunoActive.
Chief Marketer Listline Dec. 3
Lists featured this week include Stanley Steemer and Tea Party Patriots.
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