Topic | Direct Mail

THE POSTAL INDUSTRY IS UNDER attack, and it's time people in our business took it seriously. Too many who make their living from the mail are turning

WHAT DOES A LOCAL PLUMBING concern do when business starts to slow down and the Yellow Pages doesn't bring in work the way it used to? This was the problem

The folks at Northwestern University's Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they've

Another humdrum night? Maybe it's time to go out and hear some live jazz in a garden conservatory setting. But where? How about the hospital? It wouldn't

The U.S. Postal Service has a problem: It needs to improve customer relations. But that's a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.

TALK ABOUT DRILLING DOWN: Great-West Life Assurance Co. increased its coverage of dentists by 7% by offering enhanced benefits and changing its list segmentation.

As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather…

What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn't bring in work the way it used to? This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.

How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you'll be using, you're going too far.

AFTER NEARLY TWO YEARS about as long as an Asian elephant's gestation period Seattle's Woodland Park Zoo is back in the mail with a 125,000-piece membership