Topic | Digital Measurement

How marketers can prepare for the demise of third-party cookies.

A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.