Topic | Digital Marketing

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process

How will the growth of ad blocker software affect the digital advertising industry?

Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, a strategy gaining momentum with direct mailers.

Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.

Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.