Topic | Demographics

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.

Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

With about 20 percent of the U.S. population expected to be over 65 by 2030, marketers need to think about consumers over 50 too.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

Here's eight top demographics and vertical markets B2B and B2C marketers need to target.