Topic | Data Privacy

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

Marketers should be mindful of a few key requirements relating to collecting and processing customer data.

Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

If you're new to data clean rooms, here are some insights to consider before getting started.

In the land of third-party cookie deprecation, marketers have been handed a reprieve.

How marketers can prepare for future statutes without starting the compliance process from scratch.

A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.

What Google's latest privacy move means for the marketing and mobile advertising communities.

How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.