Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
Topic | Data Privacy
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
Google Brings Privacy Sandbox to Android Devices
What Google's latest privacy move means for the marketing and mobile advertising communities.
The Benefits of Zero-Party Data Versus First-Party Data
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
Six Ways Marketers Can Approach CPRA Compliance
Six ways to prepare for the impact that CPRA will potentially have upon your business.
How SurvivorNet Leveraged First-Party Data to Create Multiple Content Journeys
SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.
Privacy-First Marketing: Three Challenges for Brands
Three ways brands can tackle privacy-first marketing and win out in the end.
Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
On Consumer Privacy Legislation: How the CDPA and CPRA Differ
A look at how the CDPA and CPRA differ--and what’s covered under each law.
