Topic | Data & Analytics

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

Marketers to realize that humans need data as much as data needs humans. Here’s why.

Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?

Here are the five steps to creating a successful Google Analytics implementation.

Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.