Topic | CRM

New York & Co., an online marketer and retailer, has expanded its contract with Alliance Data Systems Corp

Customer relationship marketing agency Merkle has promoted Craig Dempster to the newly formed role of executive vice president and chief marketing officer.

Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.

Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group.

Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers.

Borders Group, Inc. has appointed Dan Angus VP of customer loyalty.

Dydacomp, a direct marketing systems provider, has signed an agreement with Stonefield Software Inc. to agreement to use its business intelligence reporting system.

Carlson Marketing Worldwide has been acquired by Groupe Aeroplan Inc., a loyalty management company based in Canada.

In the first three quarters of 2009, nearly a third of banks (31%) were offering rewards via direct mail for checking customers, compared to just 13% in 2007, according to new analysis from Mintel Comperemedia.

Of the five million people in Foxwoods Resort and Casino's data warehouse, four million hold the property's Dream Card. A new data initiative will help