Topic | Content Marketing

2012 PRO Award Finalist: DFCBX for Kraft and the "Oreo 100th Birthday Celebrations" event marketing promotion.

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

McDonald's took their top-ranked french fry product and linked the question "You want fries with that?" to just about any good thing customers could imagine in life.

Infinity Marketing was charged with breaking through the noise around the launch of HP's Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following--all while making it the most talked about product launch and event campaign of the CES show.

In a time of 9% unemployment in the U.S., Monster wanted to motivate a growing number of job seekers – who were chasing a decreasing number of job openings – to stay positive and embrace Monster.com to find the perfect job.

2012 PRO Award Finalist: Mullen and Grand Central Marketing for Olympus and the "The PEN Ready Project" and sampling program.

To take Kirkland's' Facebook page to the next level, redpepper designed the Cha-Ching! promotion.

Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .

It's hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog